Alyssa Clare Hoersten
Senior Creative Director Luxury, Riott Haus @Marriott International
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WORK HISTORY
Senior Creative Director Luxury, Riott Haus @Marriott International
New York, NY, US
As the Senior Creative Director for Marriott International’s Luxury Division, The Luxury Group, I lead the creative vision and strategy across Marriott\'s luxury portfolio of brands (St. Regis, The Ritz-Carlton, W Hotels, EDITION, The Luxury Collection, Bulgari, JW Marriott). As part of Marriott\'s internal Riott Haus agency, I am responsible for crafting innovative, high-impact 360 campaigns while ensuring that all creative output aligns with Marriott\'s luxury positioning and elevates our global presence, while also driving business results.In this role, I work closely with cross-functional marketing brand teams to ensure a cohesive and sophisticated brand presence globally. I lead a talented team of creatives, mentoring and working closely on the development of compelling visual and narrative work while fostering a culture of innovation.
EDUCATION
Boston University
Bachelor of Fine Arts (BFA), Major in Graphic Design, minor in Art History, concentration in Advertising
SKILLS
ABOUT ALYSSA CLARE HOERSTEN
I am a forward-thinking Senior Creative Director specializing in innovative 360 digital and print campaigns. Highly skilled in Art Direction, Management, Team building, Digital and Print Design, the Adobe Creative Suite, Adobe Express, Figma and Sketch.I grew up in Chicago, Illinois and studied at Boston University graduating with a BA in Graphic Design and a minor in Art History. I began my career as an Assistant Art Director at InStyle Magazine and bring an editorial, story-telling sensibility to all of my work, including former Art Director roles at both Nicole Miller and Tommy Hilfiger. I went on to lead the global retail and collection level creative studio team as the Design Director at Coach. Now as the Senior Creative Director dedicated to the Luxury vertical at Marriott International, I oversee top funnel 360 campaign ideation and execution. I lead a talented team of creatives, mentoring and working closely on the development of compelling visual and narrative work while fostering a culture of innovation. When not working, I can be found at one of the many art museums in New York City, attending an ABT ballet performance or attempting an ambitious recipe at home (my success-rate is about 50/50).
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