Alyssa Callahan

About Alyssa Callahan

Alyssa Callahan is a passionate marketing executive with over 15 years of experience leading growth and transformation initiatives across global brands and industries. She specializes in loyalty, marketing analytics, strategic storytelling, and building high-performing teams, with a strong focus on data-driven decision-making and mentorship. Certified marketing professional with active participation in industry groups, advisory boards, and media engagements, including awards for loyalty program innovation and communication.Extensive leadership experience: Currently Vice President and Head of Marketing at bp Mobility & Convenience Americas, leading integrated brand strategies and managing marketing transformation across US portfolio. Brand repositioning expertise: Previously VP of Marketing at TravelCenters of America, driving brand visibility, loyalty program redesign, and strategic high impact sponsorships. CRM and loyalty leadership: Served as Associate VP at L’Oréal USA Luxury Division, overseeing a 30MM-member CRM database and implementing global best practices to enhance customer engagement and retention. Loyalty strategy development: Directed loyalty for 13 luxury brands, ecommerce D2C at L’Oréal, standardizing and scaling with digital; launching initiatives to increase membership and revenue. Hotel loyalty growth: At Wyndham Hotels & Resorts, led loyalty acquisition across 900+ properties, launched QR enrollment programs, and developed loyalty KPI dashboards.Global program management: Managed Wyndham Rewards, the top hotel loyalty program, overseeing innovation, partnerships, program performance and growth. Loyalty marketing expertise: Managed global loyalty programs at Resorts Condominiums International, executing multi-channel campaigns and modernizing CRM strategies for millions of members. Early career: Began her career in retail store management before stepping into advancing loyalty and CRM roles at Toys“R”Us and Aéropostale, managing large member bases, vendor relationships, and launching new loyalty programs and mobile apps.

Experience

1. VP Marketing, Mobility & Convenience Americas

   bp

   Jan 2025 — Present

Education

• Drew University

  Bachelor's Degree, Economics

  2004