Alyssa Cavelle

Experience

1. Senior Marketing Manager

   Grouper

   Apr 2025 — Present

   At Grouper, our mission is to encourage healthy living through meaningful social connection andshared experiences. We want people to live happier and healthier lives through connection andbelonging. We know that connection is health.As Senior Marketing Manager, I develop and execute marketing strategies that drive growth, engagement, and retention while supporting Grouper’s overall business goals. I manage member communications across multiple channels, oversee website content and performance, and lead multi-channel campaigns to build awareness and convert leads. I work cross-functionally to boost member engagement through events, seasonal campaigns, and partnerships, while ensuring brand consistency across all assets. I continuously track key metrics, leveraging data to optimize performance, improve ROI, and support ongoing initiatives that promote healthy aging and community connection.

Education

• University of Iowa

  BBA: Finance, Finance, General

  2012 — 2015

Skills

• Management
• Financial Advisory
• Boolean Searching
• Microsoft Word
• Organization Skills
• Time Management
• Customer Service
• Powerpoint
• Microsoft Excel
• Cold Calling
• Microsoft Office
• Leadership
• Project Planning
• Recruiting
• Teamwork
• Marketing
• Finance
• Public Speaking
• Microsoft Powerpoint
• Training
• Social Media