Alyssa Brunette

About Alyssa Brunette

Marketing Operations leader with 10+ years of experience building, executing, and scaling data-driven marketing programs in highly regulated, high-volume environments.I specialize in end-to-end marketing operations — from database governance and campaign execution to analytics, reporting, and process optimization. In my current role as Assistant Director of Marketing Operations, I lead cross-functional teams responsible for campaign delivery, data integrity, system builds, and performance reporting, partnering closely with executive leadership and finance to align strategy, budgets, and outcomes.A defining strength of my background is operating in environments where accuracy, compliance, and scalability are critical. I’ve built and managed marketing systems that support recurring lifecycle campaigns, detailed financial reporting, and rigorous governance standards — ensuring marketing efforts are both effective and auditable.Earlier in my career, I served as Vice President of Business Operations in healthcare, where I led marketing strategy, operations, HR onboarding, and organizational growth initiatives. This experience strengthened my ability to balance growth objectives with operational realities in regulated settings.I’m now focused on director-level marketing operations roles in healthcare, B2B SaaS, financial services, or other data-driven industries that value strong operational leadership, analytics-informed decision making, and cross-functional collaboration.Core strengths include:• Marketing Operations & Lifecycle Execution• CRM & Database Governance• Analytics, Reporting & Forecasting• Compliance & Regulated Environments• Cross-Functional & Team Leadership• Process Optimization & Scalability

Experience

1. Assistant Director of Marketing

   Monarch Casino Resort Spa - Black Hawk

   Jun 2023 — Present · Black Hawk, CO, US

   Oversee database and direct mail operations. Manage execution of promotions, mail campaigns and campaign system builds and financial reporting. Ensuring database integrity and managing the execution of all monthly system programming for promotional offers and events. Responsible for analytic reporting and guidance on marketing content. Manage all gaming regulated aspects of the marketing department. Supervise the Database, Analyst, Direct Mail, and Promotional Teams in project completion.

Skills

• Teamwork
• Social Media Marketing
• Microsoft Excel
• Outlook
• Microsoft Office
• Event Planning
• Leadership
• Budgeting
• Data Entry
• Team Building
• Management
• Email Marketing
• Excel
• Analysis
• Customer Service
• Marketing
• Accounting
• Hotels
• Employee Relations
• Strategic Planning
• Time Management
• Auditing
• Budgets
• Finance
• Microsoft Word
• Hospitality
• Event Management
• Advertising
• Marketing Strategy
• Human Resources
• Training
• Customer Satisfaction