Alyssa Brangi

Enablement Leader | GTM Enablement (Product, Sales & Customer) | Driving Adoption & Revenue

Role
Product & Digital Business Implementation Manager Ii at First Citizens Bank
Location
Charlotte, NC, US
LinkedIn followers
500 followers

About Alyssa Brangi

Enablement leader with 10 years of experience building and scaling product, sales, customer, partner, and GTM enablement programs that drive adoption, performance, and revenue.I specialize in turning complex products and go-to-market strategies into clear, actionable enablement - supporting product launches, onboarding and ramp programs, post-launch adoption, and ongoing performance improvement. Across roles, my work has contributed to outcomes including ~50% faster ramp, 40–70% increases in feature adoption, 20% improvement in renewals, and 150% ARR growth for a core product line.My experience spans GTM enablement, product enablement, sales enablement, partner enablement and customer enablement, with deep partnership across Product, Product Marketing, Sales, Customer Success, and Partner teams. I’ve built enablement functions from the ground up, led global rollouts, designed scalable curricula and playbooks, and delivered data-driven programs that support both customer outcomes and revenue impact, including $1.2M+ in influenced pipeline through partner enablement initiatives.I’m especially passionate about data-driven storytelling and designing enablement that connects product value to real business impact - helping teams show up more confidently, customers realize value faster, and organizations scale effectively.

Experience

  1. Product & Digital Business Implementation Manager Ii

    First Citizens Bank

    Feb 2026 — Present

Education

  • Haddam Killingworth High School

    General Studies

    2006 — 2010

  • Roger Williams University

    Bachelor of Arts (BA), Communications PR, Spanish, Marketing

    2010 — 2014

Skills

  • Microsoft Office
  • Sales
  • Business Coaching
  • Adobe Creative Suite
  • Customer Service
  • Photoshop
  • Twitter
  • Press Releases
  • Creative Campaign Development
  • Public Speaking
  • Research
  • Microsoft Powerpoint
  • Social Networking
  • Social Media Marketing
  • Powerpoint
  • Microsoft Excel
  • Marketing Communications
  • Facebook
  • Creative Writing
  • Community Outreach
  • Microsoft Word
  • Nonprofits
  • Strategic Public Relations Planning
  • Writing
  • Public Relations
  • Sales Coaching
  • Media Relations
  • Teaching
  • Time Management
  • Multi-Media Marketing Campaigns
  • Social Media
  • Fundraising
  • Online Marketing
  • Event Planning
  • Spanish
  • Leadership
  • Blogging
  • Market Research
  • Editing

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Alyssa Brangi — Product & Digital Business Implementation Manager Ii at First Citizens Bank in Charlotte, NC, US | Unifers