Alyssa Belcourt
Director, Pr & Communications @Pinnacle Advertising
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WORK HISTORY
Director, Pr & Communications @Pinnacle Advertising
Scottsdale, AZ, US
I’m currently Director of Public Relations & Communications at Pinnacle Advertising & Marketing Group where we are building a team of experts in the marketing and PR space on our owned and earned media team. Moved roles within the agency to help build the first Owned Media department within Pinnacle Advertising, which included crafting, staffing, and selling content marketing & strategy, social marketing, PR, influencer marketing, and email marketing. We have over 200 employees and offices in Chicago, Scottsdale, and San Francisco; our team is growing more now than ever before. Named a national Tier 2 Honda Roster agency in 2021 through a rigorous RFP process. Proud to be working alongside a team that has created and placed 8 SuperBowl ads. HONDA ACURA WEATHERTECH AES [renewable energy] CAMPING WORLD
EDUCATION
University of Washington
2018 Digital Marketing Certificate, Marketing
Central Washington University
Bachelor’s Degree, Public Relations, Advertising & Non-Profit Organization Management
HubSpot Academy
Marketing Fundamentals , Marketing/Marketing Management, General
HubSpot Academy
Sales and Marketing Alignment, Marketing
ABOUT ALYSSA BELCOURT
I have always been a people person. I go above and beyond the normal, “Hi, how are you?” I’m ready to sit down and get to know you, learn from you, and grow with you. My relationship skills are what have made me pursue public relations and what kick-started my career. I strive to work with others on partnerships, building media contacts for that campaign pitch, or even work with influencers on the new up-and-coming product. I help businesses find their target markets and their voice that best fits their unique identity, build a brand behind it, then produce high-quality content that meets their goals. I take brands to the next level by building their brand awareness and defining their customer journey through lead nurturing, A/B testing, keyword research, SEO, email, etc. I tell their story in a way that will captivate, inform, and impact their audience, but that will also deliver on measurable business goals. During my career, I have created both print and digital marketing collateral, I have supported a very successful grand opening event with over 2,500 attendees, I have created full-scale marketing campaigns and collateral as well as built outreach campaigns on the digital side. My specialties include digital marketing, consumer behavior, brand awareness, and marketing campaigns. For over 8 years, I’ve been helping businesses find their brand identity. I also work on website optimization and content writing. I’m currently Director of Public Relations & Communications at Pinnacle Advertising & Marketing Group where we are building a team of experts in the marketing and PR space on our owned & earned media team. Our agency was named one of Honda\'s national tier 2 roster agencies. Pinnacle has a diverse customer base with teir 2 and teir 3 automotive clients as well as diversified clients from sustainable energy to WeatherTech. Our agency is growing and always looking for new talent. When I’m not on the job, I love hiking with my two Goldendoodles, snowboarding, photography, staying in tune with my creative side, always learning new things, and indulging my love for seeing new places. I have over 10 years of experience enriching brands with innovative, unique, engaging campaigns tailored to their brand strategy. New connections are welcome. I look forward to connecting with you and seeing how we might work together in the future!
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