Alyssa Wilson

About Alyssa Wilson

I lead marketing at Protos, where my focus is on driving growth, strengthening our brand and ensuring our marketing strategy aligns with the company’s broader vision. Since joining in 2020, I’ve built and scaled a high-performing marketing team—growing it 10x—to support our expanding national footprint and the integration of multiple acquisitions.My role isn’t just about campaigns and content—it’s about building a marketing function that operates as a strategic driver of the business. That means ensuring marketing is fully embedded in every aspect of the company, from sales and operations to customer experience and software development.With a background spanning both product and service industries, I bring a structured yet adaptable approach to marketing. Whether it’s refining brand positioning, optimizing our tech stack or navigating the complexities of M&A, I thrive on solving big challenges and helping teams work smarter.At Protos, my team functions almost like an in-house agency—supporting our core business, service lines and divisional brands. We don’t work in silos. Instead, we connect the dots across departments, ensuring consistency, efficiency and alignment with our value creation plan.I believe in project management-minded marketing—keeping teams motivated and moving forward, especially when initiatives get stuck in the middle. The excitement of launch is great, but the real challenge is keeping momentum through the hard parts.If you’re navigating high-growth marketing, acquisitions, or brand transformation, I’d love to connect.

Experience

1. SVP of Marketing

   Protos Security

   Jan 2024 — Present · Pittsburgh, PA, US

   Leadership and Strategy: Leading product and go-to-market strategies focused on customer lifecycle management and competitive analysis. Strengthening intercompany communication to ensure cohesive messaging and collaboration. Overseeing marketing operations and aligning them with organizational goals using tools like Salesforce and Tableau.Innovation and Customer Experience: Developing Voice of Customer (VOC) and Voice of Vendor (VOV) programs, including surveys and CSAT/NPS analysis. Managing cross-brand feature announcements and supporting WalkMe initiatives.Data and Technology: Driving data integrations to enhance reporting and decision-making. Improving web and mobile UI/UX to boost customer engagement.Team Development: Collaborating with directors to redefine marketing strategies and ensure alignment with objectives. Rolling out a new marketing scorecard to track and evaluate projects effectively.Content and Digital Marketing: Managing social media and creating compelling content across platforms. Handling corporate communications like press releases, website updates and event marketing.Key Achievements- Led a strategic marketing transformation, ensuring alignment across departments and evolving priorities without losing momentum- Built a messaging framework that clarified value propositions and strengthened company-wide communication- Developed scalable marketing programs that supported both sales growth and client retention, keeping the business agile as it expanded.

Education

• Shippensburg University of Pennsylvania

  Communications and Public Relations major, Graphic Design minor