Alyssa Whited
Senior Product Marketing Manager, Google Ai and Youtube Canada @Google
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WORK HISTORY
Senior Product Marketing Manager, Google Ai and Youtube Canada @Google
EDUCATION
University of Windsor
BA, Psychology and Communication Studies
University of Windsor
Minor, Sociology
SKILLS
ABOUT ALYSSA WHITED
With over 12 years of experience in marketing, creator management, and integrated communications, I have successfully driven innovation and brand growth for globally recognized fashion, beauty, and lifestyle brands, including ALDO, Maybelline New York, and Mackage. My expertise in building brand equity, fostering consideration, and delivering game-changing results has positioned me as a leader in the industry.Since joining YouTube in 2021 as the Marketing Lead for Canada, I have spearheaded transformative initiatives. I launched YouTube Shorts in Canada, secured a groundbreaking partnership with NBA/WNBA Canada, and in collaboration with HXOUSE, developed an incubator program that has empowered over Canadian creators.Most recently, I expanded my impact by focusing on Google AI, leading the Canadian launch of Gemini, Google’s cutting-edge AI collaborator. My ability to bridge creativity, technology, and cultural relevance supports the future of marketing and innovation.
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