Alyssa Tilkin
Senior Experiential Marketing Manager at Shipt (Start-Up/Acquired by Target)
- Role
- Senior Experiential Marketing Manager at Shipt
- Location
- Birmingham, AL, US
- LinkedIn followers
- 500 followers
About Alyssa Tilkin
As an experiential marketer with over a decade of experience, I have developed a deep understanding of how to create meaningful brand experiences that engage and inspire audiences. Throughout my career, I have honed my skills in event planning and execution, experiential activations, brand strategy, and integrated marketing campaigns.I am passionate about using experiential marketing to connect brands with their audiences in an authentic and memorable way. I believe that the best way to create a lasting impression is by engaging all five senses, and I have developed a range of strategies and techniques to achieve this.My experience spans a wide range of industries, including tech, fashion, and entertainment. I have worked with both large corporations and small startups, and I am adept at tailoring my approach to meet the specific needs and goals of each client.At the heart of my approach is a commitment to creativity and innovation. I am constantly seeking out new ideas and approaches, and I enjoy collaborating with others to develop unique and effective marketing solutions.
Experience
Senior Experiential Marketing Manager
Mar 2020 — Present
Manage and execute engaging experiential marketing campaigns from conception to completion, ensuring flawless execution and delivery on brand objectives-Define KPIs and develop measurement plans to track the success of events, ensuring that objectives are met and insights are captured for future optimization-Manage budgets and timelines for each campaign to ensure efficient and effective execution-Develop and maintain strong relationships with key stakeholders to ensure alignment on campaign goals and metrics for success-Work closely with external agency partners to develop and implement event concepts, ensuring they meet brand standards and are executed on time and within budget-Leverage consumer insights and industry trends to inform campaign strategy and creative development.
Education
The University of Alabama
BS, Restaurant, Hotel & Meetings Management
2009 — 2013
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