Alyssa Parra
Social Media Manager | Copywriter | Creative Strategist
- Role
- Social Media Manager at Digital Media Management
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Alyssa Parra
I’m a Social Media Manager in the entertainment industry, currently leading franchise-level campaigns at Digital Media Management for major television/film properties. I specialize in translating cultural moments into platform-native strategy that builds engagement, community, and long-term brand equity.Alongside my full-time role, I co-founded a boutique production studio, Hyphen Studios, where I develop cinematic, social-first content for brands and creators, blending storytelling, visual direction, and performance strategy.With a background in Women’s and Gender Studies from Loyola Marymount University, I bring a culturally intelligent, intersectional-first lens to every campaign, ensuring social isn’t just reactive, it’s intentional and infrastructure-driven.
Experience
Social Media Manager
Sep 2021 — Present · Los Angeles, CA, US
Execute innovative and engaging digital strategies for HBO, Max, Netflix, WBTV, WBPics, Bravo and OWN TV by managing shows’ social presence through Brand Channels• Brainstormed creative social ideas for launch campaigns, special events, evergreen content, etc.• Write creative copy and create/ manage content calendars for multiple shows at a time• Applied a variety of voices to engage with audiences across Facebook, Instagram, X, Threads and TikTok• Created original content for different brand channels• Collaborated internally with creative, talent, and strategy teams•Notable projects: Westworld, Station Eleven, The G Word with Adam Conover, Peacemaker, Santa Camp, The Hype S2, Oprah Winfrey Network (OWN TV), Warner Bros (WBTV), Warner Bros Pics, Bravo, House Of The Dragon, Game Of Thrones, Oscars on E!(2024), Beetlejuice, Joker: Folie à Deux, Companion, Mickey 17, Juror #2, Sinners, Final Destination: Bloodlines, NBC, The Voice Season 28, Brilliant Minds Season 2, The National Dog Show 2025, Songs & Stories: Kelly Clarkson, Yes, Chef!
Education
Loyola Marymount University
Bachelor's degree, Women's Studies
2020
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