Alyssa Nasca

About Alyssa Nasca

With over twelve years of experience in user experience and digital product strategy, I specialize in defining and executing UX strategies, content strategies, and product roadmaps in fast-moving and complex environments. Currently serving as Senior Director of UX & Product Strategy at Citizen Tech Collective, I lead initiatives such as digital product development, user research, rapid prototyping, and accessibility-focused, user-centered design to deliver impactful and inclusive digital solutions.My work is grounded in a commitment to creating meaningful user-centered experiences that align with client business goals. I collaborate with cross-functional teams to manage multiple client relationships, prioritize usability, and ensure timely project delivery. By leveraging tools like Figma and employing user research, creativity, innovation, and heuristic evaluation, I aim to empower organizations with tailored digital products that address user needs and promote positive transformations.

Experience

1. Senior Director Ux & Product Strategy

   Citizen Tech Collective

   Oct 2023 — Present · Brooklyn, NY, US

   Define and execute the digital product/UX strategy and content strategy for non-profit client websites and apps iOS/Android apps that reside in complex, rapidly evolving healthcare landscapes• Design AI-driven digital products where AI is core to the user experience• Lead co-creation workshops and competitive/emerging trends analysis to validate new product concepts, leveraging user research and rapid prototyping to navigate ambiguity and deliver 0 to 1 product development• Develop and execute strategic product/feature roadmaps that deliver on client business goals• Manage client relationships and project timelines for on-time deliveries• Develop and execute user research studies that inform and validate the user experience• Champion usability and accessibility, ensuring inclusive, high-quality digital product experiencesClients & Projects:• Alzheimer\'s Association [My ALZ Journey app]• Power to Decide [AbortionFinder.org]• Religious Community for Reproductive Choice [Abortions Welcome]• Religious Community for Reproductive Choice [RCRC Redesign]• ICAN![ICANCoverall Website]• Ad Council [Anti-Bullying Campaign]

Education

• University of Delaware

  Honors B.A., Material Culture Preservation & Anthropology

  2006 — 2010

• Columbia University

  M.A., Cultural Anthropology

  2011 — 2014

Skills

• Research
• User Experience
• User Research
• Usability Testing
• Qualitative Research
• Cultural Anthropology
• Usability Labs
• Python
• Adobe Creative Suite
• Microsoft Office
• Adobe Cq5
• Axure Rp
• Qualtrics
• Museums
• Editing
• Powerpoint
• Spanish
• Microsoft Excel
• Microsoft Word
• Mtab
• Keynote
• Data Analysis
• Nvivo Text Analysis (Qsr)
• Social Media
• Ethnography
• Word Perfect Applications
• Archaeology
• Iphoto
• Imovie
• Iweb
• User Journeys
• Interaction Design
• Personas
• Card Sorting
• Tree Testing
• Prototyping
• Paper Prototyping
• Sketch
• Adobe Illustrator
• Adobe Creative Cloud