Alyssa McBride
- Role
- Sales Executive at Ci Apparel Ci Sport
- Location
- Kalamazoo, MI, US
- LinkedIn followers
- 500 followers
About Alyssa McBride
Results-driven sales and account management professional with proven success in new…
Experience
Sales Executive
Apr 2019 — Present · US
Spearhead all aspects of consultative sales, territory management, and account development across a multi-state region, supporting coaches, athletic programs, universities, and corporate partners. Lead end-to-end sales, including marketing strategy, product promotion, new business development, P&L accountability, and customer experience for custom collegiate and corporate apparel solutions, while consistently exceeding revenue and growth targets through strategic portfolio expansion and high-impact relationship management.• Develop and execute territory sales strategies to generate new business through cold calling, lead qualification, referral networks, and targeted campaigns.• Own full-cycle account management, including sales execution, marketing coordination, order entry, invoicing, credit management, and customer support across multiple states.• Deliver high-impact product presentations showcasing new and existing offerings to drive pipeline growth and market adoption.• Expand existing accounts by penetrating all athletic programs across multiple competition levels while building a robust, qualified prospect pipeline to increase market share.• Provide consultative product guidance including specifications, features, customization options, pricing, and availability to align solutions with client performance and branding needs.• Build and sustain strategic relationships with institutional stakeholders, vendors, and partners to uncover growth opportunities and strengthen long-term revenue streams.• Design innovative sales and marketing initiatives to assess new markets, increase brand presence, and drive revenue through presentations, negotiations, and service differentiation.• Analyze sales trends, assortment performance, and customer feedback to proactively refine sales strategies and maximize account performance.
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