Alyssa H.
Sr Content Marketing Manager | B2B SaaS Cybersecurity | Revenue-Driven Content Strategy, SEO, & AEO Leader
- Role
- Senior Content Marketing Manager at Valimail
- Location
- St. Petersburg, FL, US
- LinkedIn followers
- 500 followers
About Alyssa H.
I’m a revenue-focused Senior Content Marketing Manager with 7+ years of B2B SaaS experience in turning content into a real pipeline and revenue. I specialize in building strategic content programs that take complex technical ideas and translate them into stories that make sense to business leaders and technical buyers alike.I build scalable content engines that drive consistent YoY growth across organic traffic, lead generation, and customer acquisition. A lot of my work sits at the intersection of editorial strategy, SEO and AEO performance, and cross-functional alignment — making sure content isn’t just high quality, but predictable, measurable, and tied directly to revenue outcomes.Where I really make an impact is in making highly technical cybersecurity and B2B SaaS topics feel clear, relevant, and persuasive. I lean heavily on my creative writing background to shape narratives that educate buyers, move deals forward faster, and build real thought leadership (not just buzzword thought leadership).I\'m currently leading content strategy as Sr. Content Marketing Manager at Valimail, leading the content engine that drives qualified MQLs and pipeline for email authentication and DMARC solutions. Being part of an industry like cybersecurity, where education and awareness have real-world impact, is a big motivator for me, and it pushes me to create content that’s not just effective but meaningful-Core Expertise:Content Strategy & Operations | SEO, AEO, & Organic Growth | B2B SaaS Content Marketing | Demand Generation Content | Thought Leadership Programs | Editorial Leadership | Content Performance Analytics | Marketing Technology Stack | Cross-Functional Team Leadership | Pipeline-Driven Content | Content-to-Revenue Attribution | Marketing Automation Integration | Cybersecurity MarketingIndustry Focus: Cybersecurity, B2B SaaS, Technology
Experience
Senior Content Marketing Manager
Mar 2024 — Present
Education
University of South Florida
Bachelor’s Degree, English, Concentration in Writing Studies
2015 — 2019
University of South Florida
Minor, Mass Communications
2017 — 2019
University of West Florida
Master's degree, English, Concentration in Creative Writing
2021 — 2023
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