Alyssa Licerio
Senior Account Manager @Impact Media
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WORK HISTORY
Senior Account Manager @Impact Media
EDUCATION
Pace University - Lubin School of Business
Bachelor's degree, Marketing/Marketing Management, General
ABOUT ALYSSA LICERIO
Results-driven Digital Marketing Professional with a proven record of managing high-impact social and influencer campaigns from concept through completion for leading brands in fashion, beauty, and consumer goods. Demonstrated success serving as the main point of contact for clients, overseeing the full post-sale cycle, and collaborating cross-functionally to deliver award-winning content and measurable results. Experienced in managing budgets up to $500K per campaign, generating 20M+ Instagram views on a single channel, and achieving engagement rates twice the industry average. Recognized with three Silver Anthem Awards for social impact campaigns and promoted twice for exceptional performance. Excels at cultivating strong client relationships, driving brand growth across all digital channels, and leading teams to execute innovative strategies that meet and exceed business objectives. AREAS OF EXPERTISE:• Digital & Social Media Marketing• Influencer Campaign Management• Client Relationship Management• Post-Sale Campaign Execution• Budget Management (up to $500K)• Cross-Functional Team Leadership• Paid Media Strategy & Distribution• Content Strategy & Development• Performance Analytics & Reporting• Contract Negotiation & Rate Management• Award-Winning Campaign Development• Fashion, Beauty & Consumer Goods Marketing
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