Alyssa Ginn
Compensation Analyst at the University of Georgia
- Role
- Capstone Project Team Leader at Straight Arrow
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Alyssa Ginn
I am a Master of Science in Business Analytics graduate with a background in journalism…
Experience
Capstone Project Team Leader
Jan 2025 — Present · Athens, GA, US
Led project management efforts by coordinating team meetings, maintaining clear communication with client, and ensuring timely delivery of project milestones• Performed in-depth audience analysis on a web and app traffic dataset of over observations using Google BigQuery, examining retention trends, churn rates, and reader loyalty to identify key engagement drivers• Designed and implemented machine learning models to segment users into behavioral cohorts and predict engagement patterns, enabling targeted product improvements
Education
The University of Georgia
Bachelor of Arts - BA
2019 — 2023
University of Georgia - Terry College of Business
Master of Science - MS
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