Alyssa Duran

About Alyssa Duran

Combining interpersonal skills to build relationships within my team and community partners with analytical skills to measure performance. I will be graduating in May 2022 with a degree in Business Management from Arizona State University. My experience includes a pitch to the Customer Relationship Management system to Microchip Technologies, emceeing ASU Founder’s Day, and forming partnerships with large corporations to create marketing campaigns. As the Social Media Director of the Student Alumni Association at Arizona State University, my role is to execute digital press strategies. My professional career includes working as a Junior Account Manager for the digital marketing firm Site Traffic Control where I was responsible for creating specific and targeted engagement plans to maximize our clients search engine optimization on digital platforms, increase the conversion rate from potential to paid customers, and keyword research. Our client’s advertising budget ranged from to 1 million dollars depending on the account, but yielded poor results due to the mass marketing. As a direct result of my targeted marketing campaigns, we reached a targeted market for our client and boosted sales by 45%. On a personal level, I am a people person with a knack for brightening people’s day with my optimistic perspective. I take initiative and am reliable in fast-paced environments, always delivering my results on time. My leadership and volunteer experiences have strengthened my organizational skills and I pride myself on being extremely attentive to detail with an eye for presentation.

Experience

1. Search Engine Marketing Specialist

   Merkle

   Jul 2022 — Present

   Analyze and execute complex data driven paid search marketing strategies utilizing multi million dollar budgets. Synchronize millions of digital product listings across multiple eCommerce platforms including Google, Microsoft, and Meta, to accurately update inventory on external sites. Lead weekly meetings with clients to synthesize weekly performance and account objectives.

Education

• Arizona State University - W. P. Carey School of Business

  Bachelor of Science - BS, Business Management

  2018 — 2022