Alyssa Dennis
Wrangler Integrated Marketing Coordinator @Kontoor Brands, Inc.
Signup · Get unlimited contacts
WORK HISTORY
Wrangler Integrated Marketing Coordinator @Kontoor Brands, Inc.
Supports development of integrated marketing strategies and campaigns to maximize equity and demand generation for the Wrangler brand across key consumer touchpoints including digital media, ecommerce and brand marketing platforms • Coordinates the fulfilment of brand media campaigns and collaborates creative and media agency partners to bring campaigns to life to from brief to execution, enabling them to do their very best work. • Leverages marketing analytics to identify opportunities, adjust strategies, and deliver against critical digital KPIs. • Manages content production with a focus on digital channels to support brand and ecommerce priorities • Coordinates and oversees seasonal photoshoots including booking talent, confirming key looks with cross-functional team, approving locations, stylist, budget, etc. • Coordinates post-production for all creative assets and manages the distribution and organization of all assets • Partners with ecommerce and social media teams to manage content production process with photographers, influencers and content creators in order to develop assets outside of brand-managed shoots • Collaborates with internal teams and agency partners to brainstorm creative content and campaigns • Establishes timelines and calendars for alignment with internal stakeholders • Assists with budget management, processing vendor invoices from submission to payment, ensures project budgets are on target, and partnering with Sr. Manager on budget reconciliation
EDUCATION
University of North Carolina at Greensboro
Bachelor of Arts - BA, Communication Studies
SKILLS
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.