Alyssa Cho
Senior Media Delivery Manager at Epsilon
- Role
- Senior Digital Media Performance Manager at Epsilon
- Location
- Thousand Oaks, CA, US
- LinkedIn followers
- 500 followers
About Alyssa Cho
Experienced Senior Paid Media Delivery Manager known for blending data analytics with creative vision to drive transformative campaign outcomes. With a solid track record of surpassing goals for top brands, I specialize in streamlining processes to enhance digital advertising effectiveness. At Epsilon/Publicis, I increased quarterly campaign management from $1 million to $19 million in two years, totaling $76 million annually. Skilled in overseeing 30+ campaigns for leading brands like Campbell’s, McDonalds, KFC, Hyundai, and Tito’s, I\'ve grown media budgets and generated $3 million in additional revenue while maintaining a 95% completion rate for deliveries. Previous roles include OEM Marketing Campaign Manager at TestEquity and Co-Founder & Marketing Manager at BlackDragonfly Designs, where I drove revenue growth by implementing strategic marketing initiatives.
Experience
Senior Digital Media Performance Manager
Feb 2022 — Present
Operating Publicis’s cutting-edge data technology platform; making real-time media investment decisions to drive client campaign performance and returns on ad spend. Managing multi-million-dollar budgets, ensuring that the right message is delivered to the right consumer at the right time. Additionally, keeping our platform performing at its best by providing requests and feedback to our Product, Engineering, and Media Inventory Acquisition teams.
Education
California State University Channel Islands
Bachelor of Science - BS, Business and Marketing
2017 — 2018
Agoura High School
High School Diploma
2002 — 2005
Moorpark College
AA Business, AA Economics, AA Social Behavior, Business, Management, Marketing, and Related Support Services
2012 — 2015
California State University Channel Islands
Master of Business Administration - MBA, Business
Skills
- Creativity
- Graphic Design
- Music
- Composition
- Social Networking
- Social Media Marketing
- Microsoft Excel
- Adobe Photoshop
- Marketing Strategy
- Master Scheduling
- Content Management
- Editing
- Customer Service
- Advertising
- Fashion Design
- Creative Writer
- Content Writing
- Photography
- Brand Development
- Office Management
- Creative Writing
- Social Media
- Photoshop
- Management
- Office Administration
- Songwriting
- Appointment Scheduling
- Marketing
- Sales
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