Alyssa Castro

About Alyssa Castro

I help people, projects, and organizations move forward. Over the course of my…

Experience

1. Marketing and Business Development Manager

   Natural Systems Design

   May 2023 — Present

   I lead strategic marketing and business development efforts that connect people, projects, and purpose to support environmental restoration and engineering solutions across the Pacific Northwest.Functioning as a Marketing and BD Director, Manager, Specialist, Generalist, and Coordinator, I support a multidisciplinary firm of approximately 55 people—providing both strategic leadership and hands-on execution across the full range of marketing and business development activities.In this role, I:Develop and implement marketing strategies that elevate brand presence and drive growth across practice areasManage firm-wide proposal strategy and coordination, streamlining pursuit processes and improving win ratesOversee content development—from storytelling and messaging to visuals and templates—ensuring alignment with our mission and voiceEnsure that data about people and projects is accurate and executed into collateral with precisionLead systems and process improvements to strengthen internal collaboration, enhance time-tracking, and increase visibility into BD activitiesPartner closely with technical teams and firm leadership to position NSD for strategic opportunities and deepen client relationshipsManage multiple consultants who support project-based marketing and communications workMentor and support marketing staff, fostering a culture of creativity, collaboration, and continuous improvementI\'m passionate about making environmental impact visible through compelling communication—and helping teams focus on what they do best: restoring ecosystems, supporting communities, and advancing climate resilience.