Alyssa Recendez

Experience

1. Account Executive

   ABC15 Arizona

   Mar 2020 — Present · Phoenix, AZ, US

   I specialize in driving revenue through strategic sales of television spots and digital products. My role involves meticulously evaluating media buys, managing key accounts, and fostering robust client relationships.Day-to-day, I harness the power of cutting-edge technology such as WideOrbit Media Sales and Traffic to craft comprehensive schedules, compelling proposals, and tailored account management solutions. I take ownership of all facets of account negotiation and maintenance, including transactional business, digital initiatives, and the innovative creation and sale of bespoke promotional sponsorships.My proficiency in communication, negotiation, and organizational skills is instrumental in cultivating enduring client and agency partnerships. Leveraging a deep understanding of media mathematics, TV ratings, and web metrics, I adeptly navigate MS Office suite tools, particularly excelling in MS PowerPoint, Word, and Excel.Renowned for my meticulous attention to detail, resourcefulness, and unwavering reliability, I am a proactive self-starter who consistently exceeds expectations.

Education

• Northern Arizona University

  Strategic Communication

  2014 — 2018