Alyssa Bruce
Senior PR Manager
- Role
- Senior Public Relations Manager at Walker Sands
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Alyssa Bruce
Alyssa is a passionate storyteller with over five years of agency experience, bringing brands to life across the technology, healthcare, and education sectors. She thrives on crafting compelling narratives, developing strategic media initiatives, and executing integrated social media and marketing campaigns that resonate. Alyssa graduated with a Bachelor of Arts - BA focused in Journalism from Western Washington University.
Experience
Senior Public Relations Manager
Aug 2025 — Present · Seattle, WA, US
Oversee strategy development and execution, focusing on differentiated story ideas and innovative approaches across earned media, social media, analyst, and influencer relations- Act as a trusted partner to senior-level stakeholders, offering insights and recommendations that align with client goals and industry trends- Develop deep subject matter knowledge to ensure PR initiatives align with clients’ marketing, business objectives, and audience needs-Define clear KPIs for client programs and utilize advanced metrics to measure and demonstrate the impact of communications efforts- Lead a team of PR Managers and Media Relations Specialists, fostering a culture of continuous learning, curiosity, and collaboration- Contribute to business development by assisting with proposal creation and presentations for new PR business opportunities.
Education
Western Washington University
Bachelor of Arts - BA, Journalism
2016 — 2020
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