Alyssa Asbell

About Alyssa Asbell

For too long, businesses have treated sales and development as a hunt for the next deal. I see it differently. My philosophy is that sustainable revenue isn\'t hunted; it\'s architected.My obsession lies in seeing the entire ecosystem—finding the critical gaps between sales, marketing, partner/alliances and product, and then using a healthy dose of data and creativity to build the bridge. I operate on the firm belief that most \"best practices\" are simply base templates. True innovation comes from the courage to take data driven strategic risk, test the data to validate, and architect an agile vision to build what’s next, not just what’s comfortable.This perspective is sharpened by more than just analytics. As a wife and mom to two incredible girls, I’ve learned that ruthless prioritization isn\'t just a business skill—it\'s a survival mechanism. It has trained me to be a leader who leads with empathy, coaches with intention, and builds teams that are not only high-performing but resilient, collaborative snd consistently pushing the boundaries. The result is a proven ability to drive productivity, optimize revenue, and develop genuine talent, ensuring that the company, the team, and the customer win together.I’m here to connect with fellow leaders who believe in building enduring success, not just chasing short-term targets.Specialties:‣ Go-to-Market & Business Strategy‣ Revenue & Process Optimization‣ Data-Driven Growth Initiatives‣ Cross-Functional Team Leadership & Coaching‣ Experimental & Innovative Methodologies‣ Intrapreneurial LeadershipOh, and yes, I am the self-appointed CEO of the Unofficial ‘Bad-Ass Working Moms’ Club. We’re everywhere.

Experience

1. Director, Gtm Strategy & Marketing

   KIBO

   Nov 2024 — Present · Raleigh, NC, US