Alyson Barmore Dodgen
Digital Marketing Leader, Compelling Storyteller and Culture Creator
- Role
- Manager, Web Content Experience at FedEx
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Alyson Barmore Dodgen
Digital marketing leader with 20+ years of success in driving multi-million-dollar revenue growth, executing complex digital transformation strategies and managing global cross-functional teams. Adept at delivering compelling presentations to C-suite executives, coaching leaders and creating desirable team culture.
Experience
Manager, Web Content Experience
Mar 2021 — Present
Led a team in optimizing digital experiences for FedEx’s ship and print business, increasing online revenue and engagement. Managed SEO, content strategy, testing and personalization, UX and web analytics for U.S. pages across two sites. Won a FedEx Five Star, Global Commercial Team, Key Contributor, Shining Star and several Rising Star awards. Managed up to 10 direct report employees and vendors.
Education
The University of Texas at Arlington
BA, Advertising
Skills
- Marketing Strategy
- Social Media
- Online Advertising
- Copy Editing
- Marketing
- SEO
- Integrated Marketing
- Social Media Marketing
- Writing
- Digital Marketing
- Marketing Communications
- Online Marketing
- Direct Marketing
- Project Management
- Brand Development
- Direct Mail
- Email Marketing
- Editing
- Advertising
- Copywriting
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