Alyson Trevino

About Alyson Trevino

20+ years experience in creative/art direction, administration and customer service. I enjoy problem-solving and conceptual challenges. Excellent communication, analytical and organizational skills. Extremely efficient and resourceful, a self-starter, driven but also enjoy collaborating with others. I have the ability to cultivate and lead a team within an office or remotely around the globe.My professional experience includes: aviation, merchandise, non-profit, Public Television, casino/gaming, real estate.I have had formal training as an AD and have worked as an AD/CD for over 15 years and have done work for companies such as PBS, Wagner Noel Performing Arts Center, the Bartlesville Symphony Orchestra and Commemorative Air Force.Specialties: Creative/art direction, advertising, out-of-home, non-traditional advertising, traditional print, publications, branding, graphic design, video editing, organization, project management, PR & just general multi-tasking! I have the ability to oversee video/photo shoots from concept to post-production.

Experience

1. Creative Director

   Basin Pbs

   Feb 2009 — Present · Midland, TX, US

   First 12 years were contract until 2020. Then I became an FTE. But the responsibilities stayed the same:Oversee brand management, including advertising, marketing, and communications across all platforms; support cross-departmental initiatives.Produce short-form videos, create all digital assets and manage all aspects of print production, all from shoot to edit.Craft press releases, direct mail content, and manage website and social media communications.Develop and launch community engagement initiatives for in-person/virtual events; collaborate with community partners.Plan, design, and maintain the station website.Develop and implement digital strategies, including social media management and email marketing.Act as a central point of leadership across departments to streamline communication, unify brand voice, and elevate project outcomes.

Education

• Academy of Art University

  MFA, Advertising

• Texas Tech University

  BA, Psychology, Dance