Alyson Lloyd
Senior Legal Manager - Global Brand, Marketing & Digital @Pernod Ricard
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WORK HISTORY
Senior Legal Manager - Global Brand, Marketing & Digital @Pernod Ricard
London, GB
EDUCATION
The University of Sheffield
LLB (Hons), Law
The University of Sheffield
Legal Practice Course
SKILLS
ABOUT ALYSON LLOYD
Senior Legal Manager at Pernod Ricard, leading a team of lawyers providing global marketing, brand and commercial legal support to Pernod Ricard\'s Irish and Scotch Whiskey Portfolio (including Chivas, Ballentine\'s, Jameson, The Glenlivet, Redbreast and speciality whiskeys). Key lawyer across the wider Group’s global AI tech deployment and digital initiatives. Previously in-house at J Sainsbury’s plc (FTSE 100 retail group), with a broad remit and line management responsibilities. Advising on direct and indirect procurement, commercial contracts, marketing, technology, outsourcing and AI, logistics and international shipping. Advised across the Sainsbury’s Supermarkets, Argos, Tu Clothing, SmartCharge, Habitat and Nectar brands. Lead lawyer advising across all aspects of the development, launch and operational activities of Sainsbury’s brand new and fully owned and operated “Smart Charge” EV charging start-up business, including Product, tech, payment, grid connectivity and outsourced back-end services.Previously spent six years as Senior Associate in RPC’s top tier Commercial Contracts and Advertising team. Ranked by Legal 500 as a \"Rising Star\" of London Commercial Contracts for work advising consumer brands on strategic partnerships.Broad commercial contracts experience, covering advertising and sponsorship, brand protection, AI, technology and outsourcing, agency and distribution, logistics, shipping and supply chain, franchising and development. Advisory work includes M&A and separation support, consumer and advertising regulatory, data protection and competition law.
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