Alysia Hendricks

About Alysia Hendricks

I’m a senior sports marketing, experiential, and athlete/community partnerships leader with 10+ years of experience building brand ecosystems, leading large-scale experiences, and connecting athletes, communities, and culture through powerful storytelling and execution.Currently at lululemon, I work at the intersection of community, ambassador, and experiential marketing—driving brand activations, athlete partnerships, and community programs that connect performance, culture, and commerce.Previously, I served as Director of Operations for a Division I athletics program at UC Santa Barbara, led regional experiential and business partnerships at Apple, and spent years at the Tiger Woods Foundation managing high-profile athlete and celebrity-driven events—including direct work supporting Tiger Woods and other professional athletes, entertainers, and public figures.My background includes:• Athlete & ambassador marketing programs• Experiential & event marketing (local, national, global)• Brand & sports partnerships• VIP, talent, and sponsor management• Cross-functional leadership & operations• Community & culture building• Integrated brand storytelling• Marketing, content, and experience design• Contract & partner deliverables coordination• Logistics, production, and execution at scaleI specialize in turning brand strategy into real-world experiences—where athletes, communities, and partners come together to build emotional connection and measurable business impact.

Experience

1. Community & Partnerships Lead

   lululemon

   Aug 2023 — Present · Santa Barbara County, CA, US

   Lead and execute brand activations across sport and lifestyle communities driving engagement, traffic, and sales• Manage and grow ambassador and community partnerships supporting athlete, wellness, and movement ecosystems• Own logistics, inventory, and on-site execution for large-scale community events participants)• Drive cross-functional coordination between marketing, retail, and community teams• Deliver measurable business impact through experiential marketing and partnership-driven programming

Education

• University of San Francisco

  Master’s Degree, Sport Management

• UC Santa Barbara

  B.A, Sociology

Skills

• Sports
• Ticket Sales
• Leadership
• Athletics
• Marketing Communications
• Public Relations
• Media Relations
• Press Releases
• Sales
• Coaching
• Social Media
• Sports Marketing
• Lifestyle Coaching
• Teamwork
• Public Speaking
• Business Development
• Brand Management
• Fundraising
• Marketing Strategy
• Sponsorship Activation
• Sign Language
• Strategic Planning
• Event Management
• Event Marketing
• Leadership Development
• Athletic Training
• Budgeting
• Sports Management
• Social Media Marketing
• Problem Solving
• Volunteer Management
• Time Management
• Advertising
• Nonprofits
• Technology Integration
• Sponsorship
• Sales Operations
• Event Planning
• Customer Service
• Social Networking