Alyshia Linares

Experience

1. Managing Director Strategic Communications (Digital, Content Strategy, Public Relations)

   Freddie Mac

   Nov 2020 — Present

   Recruited to transform the digital communications team into a new function that plans and executes marketing initiatives across product lines. Drive company growth by delivering engagement in new segments and new audiences with record-high performance in all channels. Oversee and built out the marketing communications, advertising and public relations functions into a high-performing agency model and marcom vertical. Lead a team of 20 seeking new ways to deliver messaging and ensure content is distributed across channels. • Recruited, built, and retained a high-performing team of more than 20 responsible for delivering web, social and owned content. Result: Digital Campaigns won seven 2022 Addy Awards. • Supported corporate executives (HR, Legal, Enterprise Risk Management) with thought leadership, media relations, speech-writing and other communications opportunities. • Drove organizational and budget efficiencies with by conducting a media agency of record search and selection process through RFI, RFP, procurement and three-year media budget planning. • Lead all aspects of strategic content for Freddie Mac’s digital communications channels, including social-media, blogs, thought leadership and other digital assets. • Integrate communications strategies across advertising, social, web and other digital platforms to ensure messages are tailored to and resonate with target audiences. • Develop messaging and implement strategic communications plans on diverse topics to meet business objectives. • Pioneered a new Insights & Analytics vertical to use data to define, report, and optimize performance. • Created the organizational planning model for project/division communications management to align resources and marketing priorities.

Education

• James Madison University

  BBA, International Business with Concentration in Marketing

Skills

• Strategy
• Cross-Functional Team Leadership
• Digital Media
• Content Marketing
• Global Strategy
• Advertising
• New Media
• Social Media
• Strategic Partnerships
• Direct Mail
• Leadership
• Marketing
• Marketing Communications
• Creative Direction
• Integrated Marketing
• Public Relations
• Brand Development
• Management
• Content Strategy
• Media Planning