Alyse Biro
Driving GTM & Growth | AI-Powered Marketing Leader | Cross-Functional Campaign & Content Strategy
- Role
- Marketing Manager at Lumos Fiber
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Alyse Biro
I’m a marketing leader specializing in go-to-market strategy, AI-enabled marketing, and…
Experience
Marketing Manager
Jan 2023 — Present
Lead go-to-market and integrated marketing strategy, connecting content, paid media, and campaign operations using Asana, Monday.com, Jira, and Google Analytics.Execute multi-channel content strategy via WordPress, Notion, and Adobe Creative Suite, growing blog engagement by 215% and supporting SEO and demand generation.Manage cross-functional campaign execution and centralized content calendars, ensuring alignment with KPIs across social, blog, and paid channels.Direct agency and in-house teams using Sprinklr, Hootsuite, and Meta Ads Manager to maintain brand consistency and optimize campaign delivery.Launched T-Fiber (T-Mobile partnership) by coordinating cross-functional rollout and integrating marketing efforts across content, media, and customer communications.Deploy AI and automation tools including ChatGPT, Jasper, Drift, and Copy.ai to scale personalization, accelerate content workflows, and cut manual effort by 25%.Expand chatbot and lead nurturing automation, improving journey mapping and qualified lead generation.Collaborate closely with CX, Product, and Market Development teams to align messaging, GTM planning, and campaign strategy.Track and refine performance using Salesforce Marketing Cloud, Google Analytics, and Muck Rack to optimize campaigns and strengthen brand visibility.
Education
Purdue University
BA
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