Aly Schweigert

About Aly Schweigert

Hi, I’m Aly Schweigert — a content strategy and distribution director with 12+ years of experience packaging content to build audiences that convert. I align the right message to the right channel and the right audience, test relentlessly, and deliver clear reporting that ties distribution directly to revenue and growth. I lead with strategy, and I don’t launch anything I can’t measure.Curious? Let’s connect!

Experience

1. Director, Channel Programming Strategy

   American Medical Association

   Oct 2022 — Present · Chicago, IL, US

   I was recruited in 2018 to build a foundational content strategy program. Through a series of progressive promotions, my scope expanded to include directing enterprise-wide digital channel strategy, content distribution, and a revenue-generating newsletter portfolio- Spearhead digital exploration to “start fast, fail fast” on new distribution channels- Publish a 300K+ circulation, ad-supported newsletter summarizing daily healthcare news- Own YouTube strategy, growing subscribers +105% and organic views +76% in four years- Oversee strategy, publication, and analytics reporting for AMA’s main podcast channels- Manage browser-based push notifications, capturing a high-six-figure audience by 2026- Negotiated a 10% revenue share increase for our ad-supported flagship newsletter and pitched strategies to expand revenue-generating newsletter programs to new markets- Launched 19 custom, RSS-fed automated newsletters to support user identification and conversion, successfully capturing a subscriber base that is +60% member-eligible- Grew digital audience across channels on average +19% each year between 2022 and 2026- Increased users sent to join/renew membership funnel by 67% across all channels, growing audience while qualifying potential members- Direct and mentor a team of three senior content and distribution specialists.

Education

• Indiana Wesleyan University

  Bachelor of Arts (B.A.), Writing, English (Double Major)

  2006 — 2010

• Ball State University

  Master of Arts (MA), English Rhetoric and Composition

  2012 — 2014

Skills

• Tutoring
• Inbound Marketing
• Leadership
• Grant Writing
• Digital Storytelling
• Proofreading
• Higher Education
• Social Media
• Email Marketing
• SEO
• Crm
• Public Speaking
• Digital Marketing
• Social Media Strategy
• Writing
• Content Strategy
• Marketing Strategy
• Events Coordination
• Strategic Planning
• Content Marketing
• Project Management
• Social Media Marketing
• Copywriting
• Teaching
• Advertising
• Nonprofits
• Sem
• Customer Service
• Social Networking
• Editing
• Management
• Blogging
• Research
• Copy Editing
• Marketing
• Creative Writing