Aly Hess

About Aly Hess

We all spend a better part of our early lives dreaming about the great things we\'re going to do and people we\'re going to be, but it\'s all too common to grow out of that stage and settle. I haven\'t. None of it has become unattainable or unrealistic for me. Constant goal setter, list maker, risk-taker, and believer in my passions. I\'m learning that it\'s okay if we can\'t do it all or have it all, as long as we put all we\'ve got into all we do. With confidence, patience, and the ability to adapt, our goals are never out of reach.I thrive on the ability to create and tell powerful, meaningful stories through all my mediums—writing, photography, film, and design—and cannot imagine a career that doesn\'t include these elements or the goal of making a positive difference in the lives of others.Are you ready to share your personal journey or elevate your brand\'s narrative through storytelling? Let\'s make it happen, together!

Experience

1. Marketing Content Manager

   3Rivers Federal Credit Union

   Feb 2018 — Present · Fort Wayne, IN, US

   Responsible for 3Rivers\' brand voice, overseeing external communications and content strategy- Develop and execute marketing content strategy to ensure that brand voice is consistent, effective, and compliant through all channels and mediums- Create and oversee marketing campaigns and initiatives to grow membership, promote awareness of products and services, increase engagement, and promote 3Rivers\' brand- Work alongside marketing team to develop campaigns and content, including advertising and creative campaign copy, scripting, financial literacy resources, onboarding, print and digital content, and member communications- Oversee and develop all financial wellness tools and content for internal and external use- Work in backend website and third-party digital platforms (chatbot, referral engine, survey developer), managing content, design, and optimization- Manage online advertising strategy, vendor relationships, and tracking of performance- Own social media platforms in content creation and curation, as well as responses to public and private messages. Respond appropriately, promptly and thoroughly to inquiries and posts on social media platforms- Manage vendor relationships with media outlets, service providers, and community members- Participate on various organizational projects offering marketing and communications support (corporate initiatives, product implementations, provider conversions, etc.)- Act as in-house voice and video talent- Participate and contribute in management and execution of the Community Engagement program, including collaboration on events, sponsorships, outreach, and promotion- Create, deploy, and manage annual Scholarship Contest and oversee selection committee.

Education

• Purdue University Fort Wayne

  Bachelors Degree; BA, English Literature

  2008 — 2012

• University of Kent

  Bachelor of Arts (B.A.), English Literature (British and Commonwealth)

  2010 — 2011

• Huntington North High School

  High School Diploma

  2003 — 2007