Alycia Simpson
High-growth, revenue-focused, marketing leader | Demand & growth wonder woman | Mentor, coach | Marketing strategy & operations fixer
- Role
- Head of Marketing at Cds Global
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Alycia Simpson
If your pipeline isn\'t converting the way it should—or you don\'t yet have the…
Experience
Head of Marketing
Aug 2024 — Present · US
Drive digital transformation through strategic GTM, brand and product positioning, creative content, integrated campaigns, and multi-channel management to facilitate market entry, competitive advantage, and profitability. • Conduct competitive analysis to spot opportunities and threats; evaluate new markets and key client segments.• Leverage analytics for insights into customer behavior, campaign performance, and market trends.Develop a content strategy to educate, engage, and convert prospects; position solutions to capture market share.• Implement multi-channel lead generation—digital marketing, content, events, partnerships—to build pipeline and drive revenue growth.• Design lead nurturing programs to boost conversions and reduce acquisition costs with refined targeting and messaging.• Build brand awareness to establish leadership in subscription management; drive visibility, loyalty, and market share.• Foster alignment between marketing, sales, product, and customer success for cohesive company efforts.• Optimize marketing resources and budget for maximum ROI, tracking KPIs to adjust strategies in real time.• Allocate budget strategically across channels, forecast needs, and prioritize high-impact initiatives.
Education
San Francisco State University
Bachelor of Arts (B.A.), Cultural Anthropology
2012 — 2014
Skills
- Business-to-Business Advertising
- Customer Service
- Microsoft Office
- Campaign Strategies
- Research
- Branded Content Development
- Demand Generation
- Social Media
- Campaign Management
- Microsoft Excel
- Email Marketing Software
- Writing
- Marketing
- Writing for the Web
- Teamwork
- Email Marketing
- Content Writing
- Blogging
- C++
- Marketo
- Digital Marketing
- English
- B2b Marketing
- Copywriting
- Microsoft Word
- Web Content
- SEO Copywriting
- Public Speaking
- Marketing Strategy
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