Aly Johnsen

Senior Director Acquistion Marketing @Blue Shield of California

Danville, CA, US

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

Reveal Contact Details

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WORK HISTORY

Jun 2017 — Present

Senior Director Acquistion Marketing @Blue Shield of California

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EDUCATION

1975 — 1979

Denison University

BA, Communications

N/A

Webster University

M.A., Business

SKILLS

CommercialsBrand ArchitectureStrategic PlanningConsumer InsightProduct DevelopmentConsumer ProductsMarket PlanningCompetitive AnalysisAnalyticsPublic RelationsMarketingBrand DevelopmentCrmStrategyBusiness DevelopmentDigital MarketingProduct MarketingManagementBrand ManagementCross-Functional Team LeadershipBrand AwarenessMarketing StrategyMarket ResearchCustomer InsightMulti-Channel MarketingProduct ManagementAdvertisingP&L ManagementCustomer Relationship Management (Crm)Marketing CommunicationsDirect MarketingMarketing ResearchTrade ShowsPositioningMarketing ManagementLeadershipCrisis ManagementIntegrated Marketing

ABOUT ALY JOHNSEN

An energetic marketing leader with a proven track record of delivering business growth through brand management, new product development and the ability to identify and leverage consumer insight into powerful strategic opportunities and execution to build sustainable brand growth.Specialties: Consumer Insight,Qualitative and Quantitative Research, Strategy Development and Execution, Advertising (TV, Print, DR, Outdoor & Web experience), Product Positioning. Public Relations, Crisis Management, New Product Development - gate stage process development, P&L responsibiliy. Trade Shows, Customer Relationship and Trade Programs Management

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