Aly Hewitt
Director, Marketing Communications at Boulevard
- Role
- Director, Marketing Communications at Boulevard
- Location
- Newport Beach, CA, US
- LinkedIn followers
- 500 followers
About Aly Hewitt
I am a creative and strategic senior corporate marketing leader who builds strong IT brands through integrated campaigns and marketing communications programs. I have deep expertise in brand strategy, corporate messaging, communications, advertising, program management, awareness and demand generation after years of managing successful teams and leading high profile projects.I was the driving force behind the first Dell Software awareness campaign – producing millions of dollars in pipeline and revenue and a significant increase in awareness of Dell’s software division among IT buyers. During this time, I leveraged relationships to get the software division included in Dell’s corporate national TV campaigns and airport ads. Then leading up to the software division’s divestiture from Dell, I was a trusted advisor to senior leadership and managed the creation of the new entity’s brand, including a campaign to re-launch Quest in the market. Once the sale was complete, I worked with the new executives to develop and roll out the purpose, vision and values for the new company. I continued to manage corporate awareness and worked with the business units to develop cohesive all-up messaging from disparate product lines. I used this messaging framework to create corporate assets including the corporate pitch, videos and web content. I am passionate about corporate marketing and excited to help brands of all sizes get to the next level.
Experience
Director, Marketing Communications
Nov 2021 — Present
Education
UC Santa Barbara
BA, Communications
Skills
- Media Planning
- Creative Strategy
- Marketing Strategy
- B2b Marketing
- Social Media Marketing
- Creative Briefs
- Public Speaking
- Marketing Communications
- Theatre
- Acting
- Online Advertising
- Marketing Management
- Multi-Channel Marketing
- Marketing
- Demand Generation
- Campaign Management
- Campaign Managment
- Copywriting
- Digital Marketing
- Management
- Digital Media
- Social Media
- Integrated Marketing
- Advertising
- Lead Generation
- Creative Direction
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.