Alvin Yao
Media Data Scientist @ Awarity | Marketing Analytics, Performance Media & Measurement, AdOps Automation, Applied AI/ML for Digital Advertising
- Role
- Media Data Scientist at Awarity
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Alvin Yao
Data science professional specializing in paid media and digital marketing. I have collaborated across a diverse array of business functions to translate client asks and business questions into effective modeling solutions for actionable insight generation and strategic decision-making.
Experience
Media Data Scientist
Dec 2025 — Present · Chicago, IL, US
Designed and developed proprietary campaign-launch system using Google Ads API, automating expansion of localized paid search advertising for franchisees• Partnered with web and creative teams to overhaul landing pages and ad copy based on high-intent search data• Architected automated performance dashboards using Power Query to deliver real-time, client-level insights, streamlining reporting for client partnership and executive leadership
Education
Asia American International Academy
High School Diploma
2016 — 2019
University of Chicago
Master of Science - MS, Applied Data Science
University of Michigan - Stephen M. Ross School of Business
Bachelor's degree, Business Administration and Management, General
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