Junfeng Chen
Global Marketing Planner @HoYoverse
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WORK HISTORY
Global Marketing Planner @HoYoverse
Munich, DE
Carrying out Genshin Impact KOL Campaigns in DE and cross-functional support in FR & RU2. Continuously expanding HoYoverse’s brand partnerships with BD team in Germany for Genshin Impact3. Planning and organizing various Genshin Impact offline campaigns in Germany including exhibitions in Gamescom, Genshin Impact Teyvat Expos, Genshin Impact Charity Programs (Impact4Good, Impact4Music) etc.4. Carrying out marketing insights research to analyze the German markets and users’ behaviors in the realm of ACG culture
EDUCATION
Beijing Language and Culture University
Bachelor of Economics
Tsinghua University High School
High School Diploma
Technical University of Munich
Master of Science - M.Sc.
Macquarie University
Exchange Study
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