Alvin Cano

About Alvin Cano

Global Marketing Operations and Product Enablement leader with 16+ years of experience building scalable CRM, MarTech, and customer lifecycle capabilities across complex organizations. I specialize in translating business challenges into operational systems, workflows, and platforms that improve decision-making, performance, and customer engagement.At Kenvue, I lead capability development across global markets, partnering with cross-functional teams and regional leaders worldwide to shape requirements, drive adoption, and operationalize high-impact marketing technology solutions. Fluent in Spanish, I bring a product mindset to enabling teams, aligning stakeholders, and ensuring global platforms can flex to diverse market needs.

Experience

1. Manager, Marketing Operations & Digital Experience

   Kenvue

   Jun 2023 — Present · Summit, NJ, US

   Lead global capability development across 15+ markets and 80+ brands, owning platform roadmaps, requirements definition, and operational frameworks for influencer, creative measurement, and social governance solutions.• Directed an enterprise-wide modernization of influencer operations by standardizing processes, consolidating tools, and aligning global stakeholders around a unified capability model.• Streamlined the global creative measurement ecosystem by consolidating multiple technologies, reducing tech debt, and improving measurement consistency by 10% YoY.• Designed and operationalized integrations connecting marketing workflow platforms with analytics environments, improving global visibility into $100M+ in media investment and enabling more data-driven optimization.• Built scalable governance models, workflow standards, and global training programs that strengthened compliance, increased adoption, and reduced operational redundancies across regions.• Partner cross-functionally with Marketing, Product, Tech, Data, Finance, Legal, and Compliance to ensure global systems meet diverse market needs while maintaining enterprise consistency.• Stepped into expanded responsibilities during organizational changes, providing structure, clarity, and continuity across global initiatives and capability development.

Education

• DePaul Driehaus College of Business

  Master of Business Administration - MBA

• University of Florida

  Bachelor of Science - BS, Food & Resource Economics

Skills

• Competitive Analysis
• Crm Software
• Multi-Channel Campaign Management
• Sales Process
• Direct Marketing
• Crm
• Process Improvement
• Microsoft Excel
• Silverpop Engage
• Marketing
• Database Marketing
• Analysis
• B2b Marketing
• Sales
• Leadership
• Marketing Strategy
• Inventory Management
• Salesforce.com
• Lead Generation
• Digital Strategy
• Demand Planning
• Direct Mail Campaigns
• Email Campaigning
• Analytics
• Business Strategy
• Forecasting
• Data Analysis
• Segmentation
• Market Research
• Management
• Spanish
• Rfp Design
• Online Lead Generation
• Salesforce.com Implementation
• Strategic Planning
• Sales Operations
• Digital Marketing
• Marketing Management
• Market Analysis
• Email Marketing