Alvin Mathew
- Role
- Us Consumer Insights Lead at Haleon
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Alvin Mathew
Team leader passionate about consumer insights as the guiding light for the organization,…
Experience
Us Consumer Insights Lead
Jul 2022 — Present
Lead the strategic insights and category growth agenda for the U.S. Health & Wellness portfolio, partnering with senior leadership to shape innovation, brand strategy, and forward-looking decision frameworks across evolving consumer and market landscapes. Translate complex market and consumer signals into clear strategic direction while advancing agile learning models that integrate experimentation and emerging AI-enabled capabilities. Serve as a strategic thought partner to cross-functional leadership across marketing, innovation, and commercial teams.
Skills
- Qualitative Research
- Marketing Research
- Cross-Functional Team Leadership
- Brand Equity
- Market Analysis
- Ethnography
- Market Research
- Insight Generation
- Brand Health Tracking
- Advertising Research
- Consumer Behavior
- Product Innovation
- Consumer Insight
- Marketing Strategy
- Strategy
- Analytics
- Quantitative Research
- Product Launch
- Consumer Behaviour
- Segmentation
- Consumer Products
- Competitive Analysis
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