Alvaro G. Velilla
SVP, Universal Music Group | Former Soundcloud and Pulselocker | Strategy, Business Development & Partnerships at the edge of Music and Technology
- Role
- SVP, New Business at Universal Music Group
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Alvaro G. Velilla
Two decades of experience at the crossroads of music, technology, and emerging digital platforms.Expertise in strategic partnerships, business development, general management, and ecosystem strategy across various sectors- Music, media, and entertainment- Gaming and digital platforms- Creator economy- AI and digital identity- Immersive experiences- Strategic revenue partnershipsPrevious roles include business development at SoundCloud, Pulselocker Founder and Pacha Global Label Manager
Experience
SVP, New Business
Sep 2022 — Present · Santa Mónica, CA, US
Leading strategic business initiatives at the intersection of music, gaming, superfan experiences and emerging digital platforms, structuring first-of-their-kind licensing, partnership, and monetization frameworks beyond traditional media models.Focused on enabling music IP to participate across interactive ecosystems, fan-facing experiences, and next-generation consumer platforms through strategic licensing, commercial dealmaking, and long-term platform partnerships.Key areas:• Gaming ecosystems – developed licensing and partnership models across game platforms, engines, adaptive music systems, and player-facing environments• Strategic partnerships – structured complex, first-of-their-kind agreements with technology companies, gaming platforms, and digital media partners• Platform economics – designed scalable commercial and rights frameworks enabling music participation across interactive ecosystems• Consumer experiences – partnered with product and platform teams to bring music into highly engaging fan experiences and immersive digital environmentsWork at the intersection of platform strategy, licensing, strategic partnerships, and revenue innovation across media and technology.
Education
Harvard Business School Online
Certificate in Disruptive Strategy with Clayton Christensen
2022
MIT Sloan School of Management
Executive Training/ Digital Business Strategy
2023
Microfusa
Master's degree, Audio Post - Production
2000 — 2001
EHU
ESCIVI / Sound Engineering.
1997 — 2000
Skills
- Strategic Partner Recruitment
- Artists and Repertoire
- Data Analytics
- Marketing
- Product Management
- Digital Media
- Microsoft Office
- Agile Methodologies
- Management
- Music Licensing
- Social Media Marketing
- A&R
- Music
- Digital Distribution
- Business Analysis
- Strategy
- Project Management
- Product Development
- Social Media
- Keynote
- New Media
- Customer Insight
- Record Labels
- Leadership
- Business Development
- Entertainment
- Digital Marketing
- Business Strategy
- Global E-Commerce
- Music Production
- Mobile Product Development
- Marketing Strategy
- Music Industry
- Music Publishing
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