Alvaro Sampedro
Ux Product Designer @THE COCKTAIL
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WORK HISTORY
Ux Product Designer @THE COCKTAIL
Hybrid design and strategy role focused on complex B2B projects. I lead end-to-end design initiatives, managing stakeholders and collaborating with multidisciplinary teams to deliver measurable business outcomes.Moeve – B2B Platform Digitalization - Designed self-service tools for Aviation, Lubricants, Diesel, Export, Maritime, and Laboratory services- Led requirements gathering, user flow design, stakeholder validations, and usability testing. Reducing internal team workload by 40% and order processing time by 30%. Platform adoption increased by 25%.Solunion – B2B Credit Insurance Platform - Redesigned navigation, notification system, and key user flows to improve usability- Replaced the outdated home page with a dashboard, increasing user autonomy by 30% and reducing support tickets by 40%.(data based on testing). Managed client communications, timelines, and design team coordination.Cepsa – Website Optimización CRO - Optimized information architecture and designed lead-generation pages to boost conversion rates- Collaborated with analytics and marketing teams for data-driven A/B testing and iterative improvements- Achieved a 20% increase in CRO for the “Club Gow” loyalty program and a 15% increase in Moeve Pro.The Coca-Cola Company – E2E Playground Integration - Designed an internal platform to integrate fragmented data and tools across the E2E Commerce process. Developed an impact calculator to evaluate campaigns and optimize touchpoints across markets.BBVA – Research & Benchmark, Direct Debit Services - Conducted interviews with 20+ SMEs and freelancers and performed competitive benchmarking to identify 7 key improvement opportunities.Iberostar – Press Room Redesign - Revamped site architecture, navigation, and content search filters, reducing time-to-content by 40%.StandardBank – Análisis UX app My365 - Conducted user interviews, stakeholder research, and heuristic evaluations.
EDUCATION
Google pour les pros
Google User Experience (UX) Design Professional Certificate
Facultad de Economía Universidad de Oviedo
Bachelor Degree Business Administration and Management
Universidad Complutense de Madrid
MA Advertising Management
University of California San Diego
Specialization Interaction Design by Coursea
Princeton University
Course
UXER SCHOOL
User Experience Immersive
Universitat Oberta de Catalunya
MSc (Hons) Interaction Design and User Experience
ABOUT ALVARO SAMPEDRO
UX Product Designer with 5+ years of experience designing digital products for B2B and…
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