Alvaro Lazo

VP | CEO | SaaS & IT Services Executive | U.S. & LATAM | ENTERPRISE SAAS & GTM STRATEGY

Role
Vice President of Business Development at SONDA
Location
Miami-Fort Lauderdale, FL, US
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Alvaro Lazo

I’m a growth-oriented executive with 18+ years leading enterprise revenue, business…

Experience

  1. Vice President of Business Development

    SONDA

    Nov 2022 — Present · US

    Global Information Technology (IT) services provider ($1.6B revenue) focused on cloud, cybersecurity, and digital transformation.• Closed multi-million-dollar contracts in TCV via enterprise digital transformation programs in Financial Services and Retail.• Built U.S. GTM strategy from scratch; generated $70M+ qualified pipeline across Fortune targets.• Recruited and led enterprise sales team; implemented Salesforce velocity tracking, improving close rates by 32%.• Partnered with marketing to deploy ABM and PLG tactics; tripled Sales Qualified Leads (SQLs) and increased brand awareness.• Influenced cross-border service delivery model and pricing strategies across LATAM/U.S.

Education

  • Santiago College School

    High School Diploma

  • Golden Gate University

    Bachelor's degree

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Alvaro Lazo — Vice President of Business Development at SONDA in Miami-Fort Lauderdale, FL, US | Unifers