Alvaro Lazo
VP | CEO | SaaS & IT Services Executive | U.S. & LATAM | ENTERPRISE SAAS & GTM STRATEGY
- Role
- Vice President of Business Development at SONDA
- Location
- Miami-Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Alvaro Lazo
I’m a growth-oriented executive with 18+ years leading enterprise revenue, business…
Experience
Vice President of Business Development
Nov 2022 — Present · US
Global Information Technology (IT) services provider ($1.6B revenue) focused on cloud, cybersecurity, and digital transformation.• Closed multi-million-dollar contracts in TCV via enterprise digital transformation programs in Financial Services and Retail.• Built U.S. GTM strategy from scratch; generated $70M+ qualified pipeline across Fortune targets.• Recruited and led enterprise sales team; implemented Salesforce velocity tracking, improving close rates by 32%.• Partnered with marketing to deploy ABM and PLG tactics; tripled Sales Qualified Leads (SQLs) and increased brand awareness.• Influenced cross-border service delivery model and pricing strategies across LATAM/U.S.
Education
Santiago College School
High School Diploma
Golden Gate University
Bachelor's degree
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