Carlo Alvarez
Account Manager @Viral Nation
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WORK HISTORY
Account Manager @Viral Nation
Toronto, ON, CA
Client & Creator Relationships:Built and maintained strong partnerships with global clients and 100+ creators across gaming, tech, and entertainment. Known for being a reliable point of contact, providing clear communication, and consistently delivering campaigns on time and within scope.Strategic Campaign Development:Led influencer and social strategies for top brands including Meta, Activision Blizzard, Crunchyroll Games and Amazon. Designed campaign frameworks that aligned with client objectives and platform trends, driving an average of 25–50% higher engagement than industry benchmarks.Execution & Optimization:Oversaw end-to-end campaign delivery from influencer sourcing and briefing to content scheduling and reporting. Leveraged data insights to refine targeting and creative, achieving a 30% lift in campaign ROI across multiple activations.Content Direction & Brand Alignment:Developed creator briefing documents and content calendars ensuring all deliverables met brand guidelines, FTC compliance, and creative direction. Collaborated closely with creative teams to make influencer content both authentic and performance-driven.Project Management & Process Improvement:Streamlined workflow processes, improving reporting turnaround by 20% and maintaining campaign quality across international teams.Budget Management & Efficiency:Managed influencer budgets exceeding $500K across multiple campaigns, balancing cost efficiency with performance outcomes and maximizing ROI for clients.Leadership & Mentorship:Supported team members through onboarding and training on influencer best practices, campaign management tools, and reporting standards contributing to faster campaign execution and stronger client satisfaction.
EDUCATION
British Columbia Institute of Technology
Diploma, Marketing/Marketing Management
British Columbia Institute of Technology
Diploma Tourism Management, Business Marketing
SKILLS
ABOUT CARLO ALVAREZ
Client-Focused Account Manager | Influencer & Digital Marketing Expert | Driving Growth Through Strategic Partnerships With over six years of experience in technology, sales, and marketing, I specialize in account management, influencer marketing, and digital strategy—helping brands build strong relationships, maximize campaign performance, and drive revenue growth.Throughout my career, I’ve managed high-profile clients across gaming, tech, and entertainment, developing data-driven marketing strategies that align with business goals. My expertise includes client relationship management, campaign execution, negotiation, and budget oversight, ensuring optimal ROI and long-term success. What I Bring to the Table: Account Management & Client Relations Strategic Sales & Consultative Selling Influencer & Digital Marketing Strategy Performance Optimization & Data-Driven Insights Budget & Contract Negotiation Industry Trend Analysis & Market AdaptationI am passionate about helping brands succeed by providing strategic solutions that drive measurable results. Let’s connect and explore how we can work together!
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