Alvarez Dixon
By day, I’m a PhD student and I study information systems, games in particular, as tools for meaning making in social contexts. By night, I build systems to support growth pathways for small businesses & Nonprofits
- Role
- Engagement Manager at The Trep School
- Location
- Danville, IL, US
- LinkedIn followers
- 500 followers
About Alvarez Dixon
My doctoral research centers around designing games as tools for learning and…
Experience
Engagement Manager
Sep 2024 — Present · US
Lead end-to-end go-to-market strategy, messaging, and positioning for a dual-market business: a retail coworking space and a coaching/education platform for startups and nonprofits. • Develop and execute product launches, marketing campaigns, and persona-driven content that drive customer engagement and service adoption. • Design and deliver outcome-based learning experiences, including live workshops, curricula, and coaching programs for entrepreneurs, nonprofit leaders, and remote professionals. • Conduct audience and competitive research to inform product strategy and refine customer journeys across multiple segments. • Build and optimize internal systems for information architecture, CRM tracking, and program impact measurement. • Collaborate directly with the CEO to align product, marketing, and operational priorities across all verticals.
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