Alva Cross Crawford

Senior Counsel, Employment Law @Under Armour

US

Business-focused legal partner leading HR transformation, compliance and risk mitigation for a global workforce of teammates across retail, supply chain, recruiting, contingent workforce management and technology:• : Advised senior HR, executives, and operations leaders in North America and APAC, supporting compliance and business growth.• : Served as strategic advisor for HR technology innovation, driving responsible adoption of AI to enhance workforce performance and mitigate risk.• : Conducted risk assessments for 500+ global restructuring events and terminations, reducing exposure and enabling organizational change.• : Overhauled distribution network policies for 1,200+ teammates in CA, MD, and TN, improving policy adherence and operational efficiency. Partnered with Teammate Relations to redesign investigative and accommodation processes, reducing employee complaints by 10%.• : Managed global outside counsel engagements, identifying cost-saving opportunities of $60K+ per year.• & : Led cross-functional teams to design and roll out policies and procedures, increasing efficiency, clarity and consistency.• & : Led and developed paralegals and cross-functional teams, including contingent workforce and Teammate Relations, for successful implementation of new policies and processes:• Recognized for solving workforce challenges, reducing legal risk and improving processes. • Instituted robust investigation and disciplinary review processes, ensuring fair and defensible outcomes.• Guided international HR teams through restructurings, supporting seamless transitions and workforce alignment.

University of Tampa

Bachelor of Science - BS

Stetson University College of Law

Doctor of Law - JD