Alex Urban
Sr. Paid Acquisition Manager @ N2 | Web & Mobile Apps | Google, Meta, Apple Certified | 12+ Years of Experience – Sustainable growth through data-driven marketing
- Role
- Sr Paid Acquisition Manager at The N2 Company
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Alex Urban
Performance marketing leader with over 12 years of experience in paid media (search, social), user acquisition, web, and product analytics. Successfully managed campaigns for top global brands, including Chewy (NYSE: CHWY), AllTrails, the American Revolution Museum, Mayweather Boxing, Mitsubishi, and numerous early-stage startups. Google, Meta, and Apple certified premier partner with over $50M in ad spend experience, offering deep expertise in tech, mobile apps, and subscription-based growth.__ Career Highlights: • Developed and executed a full-funnel paid acquisition strategy for a subscription fitness app, driving over $2.5M in annual recurring revenue (ARR). • Scaled paid social acquisition for an edtech startup from $0 to $100K in monthly spend, driving a 3-5x ROAS on in-app purchases. • Leveraged A/B testing, advanced data analysis, and conversion rate optimization (CRO) strategies to increase the trial-to-paid conversion rate from 2.5% to 12.4% in a competitive healthcare market. • Implemented end-to-end, KPI-driven analytics for 150+ web and mobile products, helping them thrive in a post-iOS 14, cookieless era. I’m currently at N2, America\'s leading publishing franchisor, where I drive data, growth, and paid acquisition across the entire product portfolio. Outside of work, I\'m a dad, Girl Scouts leader, history buff, and Washington Capitals fan. Please feel free to connect to say hi or meet me for lunch if you\'re in the area.__ Core Skills: • Performance Marketing (web + app): Google Ads, Meta Ads, Apple Search Ads • Web/Product Analytics: Google Analytics 4, Mixpanel, AppsFlyer, Looker Studio • A/B testing & CRO: Hotjar, Fullstory, Optimizely Complimentary Skills: • Data Analytics: Excel (pivot, data analysis), SQL, Python (pandas) • AI: ChatGPT, Midjourney, Jasper, Claude
Experience
Sr Paid Acquisition Manager
Aug 2024 — Present · Irving, TX, US
Education
Virginia Tech
Business Analytics
Belarusian State University
Marketing Management
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