Alun Masterton
AVP Finance @Serenia Life Financial
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WORK HISTORY
AVP Finance @Serenia Life Financial
Waterloo, ON, CA
I lead the Finance team to deliver full cycle financial reporting for the CFO and Board of Directors. Responsible for oversight of Financial and Regulatory reporting, Investment Accounting, Expense reporting, Budgeting and Forecasting, FP & A, Financial Statement Analysis, Accounts Payable, GST/HST, taxation oversight, liquidity monitoring, audit coordination, Microsoft Dynamics Great Plains ERP, IFRS 17 project team, process improvements. Systems implementations including new investment accounting system, Expense Management system to improve Accounts Payable efficiency and expense analytics. Implemented electronic payments to replace cheques and on-line journal entry controls. Finance lead for successful IFRS 17 (Insurance Accounting) reporting conversion project.
EDUCATION
Chartered Professional Accountants of Canada (CPA Canada)
CPA, CGA
University of Calgary
BAccS
George Brown College
Hotel Management
SKILLS
ABOUT ALUN MASTERTON
AVP Finance | ControllerI build and engage teams that are passionate about achieving strategic goals. My success in Finance and Sales management includes strategic planning, business planning/forecasting, project management, process improvement, business analytics, financial accounting, sales analytics, bank & trust capital management, and regulatory/audit relationship oversight. I have very good hands-on experience in accounting processes. Lead for Finance on IFRS 17 / IFRS 9 project.ACHIEVEMENTSLed Finance to digitize processes including corporate expense reports, a switch to EFT payments and implementing on-line journal entry approvals.Implemented Server SaS for sales analytics production with time savings of over 90% in addition to realized testing cycle time savings for programmers.Successfully completed an effective functional redesign of my department to better align functions to leadership resulting in significantly improved workflows, communication and quality of work.Introduced Product Profitability expense analysis supporting accurate product pricing and risk capital management.Implemented new accounting standards for derivative accounting and documentation.National sales territory re-organisation and roll-out for 250 territories using geo-spatial mapping in partnership with a third party provider.Sales growth of 23% YoY for new Inside Sales team in 2012. Over value calls in team’s first 9 months. Implemented SalesForce.com CRM tool.
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