Ann Altman

About Ann Altman

Many emerging food and wine brands don’t struggle because the product isn’t good.They struggle because the system around the product isn’t built yet.Pricing doesn’t work in the real retail environment.Distributor relationships lack alignment.Early traction exists, but there’s no clear path to scale.That’s where I help.I advise emerging food and beverage brands navigating the transition from product to scalable business, with a focus on:• Route-to-market strategy• Pricing architecture• Distributor alignment• Brand positioning that drives real retail and on-premise demandBefore advising brands independently, I spent over a decade inside the wine and spirits distribution system in leadership roles across national accounts, retail chains, and fine wine portfolios. Later I moved into brand management at one of the fastest growing wine companies in the US.That experience allows me to bridge two perspectives that don’t always meet easily:Founder visionandDistributor economicsI work best with brands that:• Have a strong product but unclear distribution strategy• Need pricing that works in the real retail environment• Are preparing to scale beyond local markets• Want experienced guidance navigating distributorsIf you’re building a food or wine brand and thinking about the next stage of growth, I’m always happy to connect.

Experience

1. Head of Sales & Marketing

   Makini\'s Tofu

   Oct 2023 — Present · Seattle, WA, US

Education

• University of Pennsylvania

  Bachelor of Arts (B.A.), History, Political Science

Skills

• Brand Development
• Pricing
• Key Account Development
• Luxury Goods
• Restaurants
• Wineries
• Account Management
• Event Planning
• Wine
• Portfolio Management
• Strategic Planning
• Wine & Spirits Industry
• Alcoholic Beverages
• Hotels
• Sales Management
• Sales
• Winemaking
• National Accounts
• Beverage Industry
• Food Pairing
• Wine Sales
• Champagne
• Beer
• Wine Tasting
• Brand Management
• Fundraising
• Food & Beverage
• Marketing Strategy
• Pricing Strategy