Alia Sheikh
Senior Development Producer Immersive Experiences @Bbc Research & Development Department
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WORK HISTORY
Senior Development Producer Immersive Experiences @Bbc Research & Development Department
Manchester, GB
Leading creative producers and expert engineering teams to deliver cutting-edge multimedia experiences. Communicating creative vision across multidisciplinary teams. Using A.I algorithms to create bespoke-to-the-user presentations of audio and visual content. Innovating the use of novel environment capture techniques (Neural Radiance Fields (NeRFs), Gaussian Splatting) in dramatic narrative, natural history content & socials content. Directing a NeRF prototype for BBC Natural History Unit and led the UK\'s first computational cinematography use of Neural Radiance Fields in broadcast, for BBC 6 Music. Pioneering the use of multicamera capture for the creation of 3D / 2.5D massively multiplayer online immersive music and event experiences for metaverse audiences. Provided production expertise for a £7.5M Horizon Europe project with an interdisciplinary Consortium of 11 partners from 5 countries including BBC, Improbable, Disguise, Arri and Foundry.
EDUCATION
Digital Film Academy New York
Writing and directing for film
Imperial College London
MSc, Computing
Great Ormond Street Hospital
Registered Hospital Pharmacist Vocational Training
BBC Research & Development
R&D trainee scheme
The School of Pharmacy University of London
2:1 BPharm Hons, Pharmacy
ABOUT ALIA SHEIKH
Passionate about telling stories in novel content formats (including games, immersive interactive experiences and mixed reality) to deliver exceptional user experiencesTechnology Expert, Creative Director, Narrative Consultant, Film & TV Director-Producer. Team Leader working closely with cross-functional teams, project managing creative briefs within the technology and entertainment industries.Skilled in leveraging cutting-edge technologies, new feature development and delivering innovative solutions for creative and entertainment use-cases. At the forefront of the BBC\'s immersive content revolution, pioneering cutting-edge technologies to craft bespoke multimedia experiences, transforming the way audiences engage with entertainment. Previously, as Creative Director at Jugo, I established a user-centric design culture, fostering collaboration between design and engineering teams, enhancing the realism of online interactions and pushing the envelope of virtual presence.
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