Satyaki B.
Transforming business using AI & Analytics - Marketing Strategies, Digital Innovation & HR Tech
- Role
- Head - Innovation & Growth at Hifives Employee Rewards And Recognition Platform
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Satyaki B.
Summary- • Overall, 25 years of expertise in AI / ML / Data Science / Analytics• Seasoned AI Consultant with proven track record working with customer stake holders (including C- level executives) to support strategic decision-making through AI consulting and solutioning, realize business benefits, conceptualizing and building product roadmap. Passionate about leveraging data to enhance customer journeys, maximize ROI, and shape impactful digital marketing strategies• Experienced in forming alliances with business owners across AI-led Transformation programs, Proof-of– concepts & Innovation initiatives & ideation. Well versed in AI consulting and solution design, program management, and AI adoption, building multidisciplinary high-end analytics teams, and managing P&L responsibilities.• Prowess lies in thought leadership, notably in the realm of generating ideas, embedding AI into solution roadmaps, product development & translating innovative ideas into patents. • Global experience: Worked majorly with Global clients in US, Europe, UK, Australia and Middle East. Areas of Expertise: AI led outcomes in Personalization & Next Based Action, Data Transformation, Customer Profitability, Market Segmentation & Brand Strategies, Demand Forecasting, Majorly focused on Marketing strategies with exposure in Risk Management Scorecards Industry exposure in Banking, Retail & CPG, E-commerce, Supply Chain, PharmaPatents & Awards- • Predicting process failures using analytics (IBM),• Veracity assessment of a data model (Accenture), • Data accuracy using natural language processing (Accenture)• ACE Award Winner, Epic Innovator Flair (Accenture),• People Championship Award (Genpact) • Thought Leadership Award & Service Excellence Award (IBM)Education: Postgraduate in Statistics (University of Kolkata) MBA (IISWBM)Satyaki is a speaker in Analytics forums held in reputed educational institutions like St. Xavier\'s College, Adamas University, University of CalcuttaCertifications : Microsoft Azure AI Fundamentals, ChaGPT4 Complete Guide, Machine Learning with Udemy, Cognitive Practitioner#AI Consulting # ml learning #AI Solutioning #AI Delivery # Product Development # Digital Transformation # Emerging Technologies # Data Science
Experience
Head - Innovation & Growth
Hifives Employee Rewards And Recognition Platform
Aug 2025 — Present
Education
Indian Institute of Social Welfare and Business Management
Master of Business Administration - MBA, Marketing Research
2003 — 2006
University of Calcutta
Post Graduation ( Master in Science), Statistics
1998 — 2000
University of Calcutta
Bachelor's degree, Statistics
1995 — 1998
South Point High School, Kolkata
Madhyamik, Science
1979 — 1993
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