Alshifa Siddiqui

About Alshifa Siddiqui

An MBA-qualified professional specialized in Email Marketing, Digital Campaigns, and Customer Engagement. My unique combination of strategic marketing knowledge and creative execution enables me to design email campaigns that are both data-driven and result-oriented.With strong expertise in email automation, segmentation, and performance analysis, I craft targeted email flows that enhance customer retention and drive measurable conversions. I bring a blend of analytical thinking and creative design, ensuring every campaign is optimized for clarity, impact, and brand consistency.My approach revolves around understanding audience behavior, creating meaningful communication, and delivering high-value content that strengthens customer relationships. I am passionate about building campaigns that not only look compelling but also align with business goals and long-term growth strategies.

Experience

1. Marketing Specialist & Graphic Designer

   Earth Software Solution

   Oct 2025 — Present

   Create, design, and schedule email campaigns, and promotional flows. Use analytics to track open rate, CTR, conversion rate.Manage and grow subscriber lists while maintaining data hygieneEnsure campaigns align with marketing objectives and target audience needs.

Education

• CRISP India

  Accounting with tally prime

  2022 — 2022

• Extol Institute of Management

  Bachelor of Business Administration - BBA, Business Administration and Management

• Sagar Group of Institutions - SISTec

  Master of Business Administration - MBA, Business Administration and Management

• Makhanlal Chaturvedi University

  Pgdca running

  2023 — 2024