Al Samuelson
Senior Vice President of Sales & Marketing @ North American Bison, LLC | Sales Operations, Marketing, P&L, Budgeting, CapEx, Organ nutraceutical development and product launch.
- Role
- Senior Vice President Sales Marketing at North American Bison, Llc
- Location
- Kansas City, MO, US
- LinkedIn followers
- 500 followers
About Al Samuelson
At North American Bison, LLC, our team focuses on providing premium, ethically sourced bison products to diverse markets, including the EU and negotiating the Pacific Rim. As the Senior Vice President of Sales, my role encompasses directing our sales strategies, ensuring they align with strict ethical standards, and overseeing minimally processed products from our USDA-approved plant.With a robust background in B2B sales and a track record of successful negotiations, my expertise lies in pricing negotiations, commercial marketing, and interpreting income statements. Our sales approach is tailored to resonate with establishments ranging from local retailers to international restaurants, and I\'m committed to expanding our reach while upholding the values of sustainability and respect for our ranchers\' traditions.
Experience
Senior Vice President Sales Marketing
May 2025 — Present · US
Driving growth through strategic leadership across sales, marketing, and innovation. Oversight includes new product and program development, customer engagement strategies, and market expansion initiatives. Partnering cross-functionally on capital investment reviews (CapEx) to align commercial strategy with operational capabilities and long-term growth objectives. Ideate, financially vet and launch new channels and products such as bison organ nutraceuticals.
Education
University of Michigan
Business Administration and Management, General
Skills
- Food & Beverage
- Sales Operations
- Pricing Strategy
- Pricing Negotiation
- Negotiation
- Marketing Management
- Restaurants
- Food Pairing
- Wine Education
- Winemaking
- National Accounts
- Key Account Development
- Management
- Grocery
- Shopper Marketing
- Selling
- Forecasting
- Sales Management
- Brand Development
- Pricing
- Strategic Planning
- Account Management
- Inventory Management
- Beer
- Distributed Team Management
- Wine & Spirits Industry
- Retail
- Fmcg
- Market Planning
- Beverage Industry
- Trade Marketing
- Consumer Products
- Distributors
- P&L Management
- Alcoholic Beverages
- Iri
- Wine Tasting
- Brand Management
- Marketing Strategy
- Craft Beer
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